Global Dairy Trade

Owned and managed as a strategic partnership between the European Energy Exchange, Fonterra and the NZX, Global Dairy Trade (GDT) is the world’s leading online dairy ingredients auction.

The brand refresh was used to launch three new service lines:
GDT Events; GDT Marketplace; and GDT Insight; which collectively offer a definitive product suite for connecting the world of dairy trading.

The identity uses aligned circular elements that conform to a square grid. From this grid, the identity expands and evolves and is designed to work in both static and motion formats – always aiming to show the vibrancy and reach of the connections Global Dairy Trade enables. GDT connects buyers and sellers allowing for more transparent, trusted trade on a global scale.