Colorsteel

For over 35 years, COLORSTEEL® has been New Zealand’s favourite roof. But, over time they had become a generic category descriptor within a functional, low involvement category driven by price and personalities.

We refreshed the entire brand identity, including a new brand positioning, new logo, visual identity and image style. This project repositioned the product to become a desirable lifestyle choice driven by emotion and engagement. Transforming the way people think about building and opening them up to new possibilities in architecture that help them live more modern New Zealand lives.

This project was developed while working at Designworks.
Sam Currie and Tony Masterantonio were key contributors.